• Using Social Media Analytics to Improve Your City Government


    As a city government, when you want to know “how are we doing?”, a peruse through social media will more than likely give you a wealth of information. But what data are you missing from all those “thumbs up” and “hearts”? According to governing.com’s recent post from Stephen Goldsmith, a lot.

    It starts with listening to what your citizens are saying; what they are talking about.

    Good listening can take the shape of encouraged feedback, but it can also work on a more ambient level. In urban areas, geo-tagged posts across a variety of platforms form dense clusters of valuable information. Much of it is noise, but location-based social media data presents an opportunity. It can be developed into predictive models that enable decision support and should be a vital part of any data-smart government's analytics toolkit.”

    Monitoring of public social media posts can be a valuable asset to a city government when data analytics are applied. Traffic patterns can be tracked in real-time giving valuable data to transportation departments and aid in solving commuter gridlock. Unfavorable restaurant reviews, particularly those reporting less than clean surroundings, can alert health inspectors to potential food safety issues. Analytics can be used to track certain keywords and phrases to assist police in pinpointing illegal activity. Data gathered from these posts, and analyzed with data from additional sources, can lead a city to more streamlined services with faster response times; potentially saving money while increasing services for its residents.  

    Budget constraints can hold back a city government from fully utilizing analytical tools that are readily available to the private sector. You need to track legislation that could affect how your city does business; let ALRRS track it for you.

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