• Local Chapters Benefit From Local Social Media

     

     

    If you are part of a national association, and operate as a local chapter, you don’t always have to focus on national issues in your social media. In fact, you will have more interaction with your members if you focus social media messages on your area and sprinkle in some national news as well. We’ve outlined easy to implement tips for your association. Try them today!


  • Let your local member’s shine. Promote a member when they receive an award. Welcome a new member. Celebrate an anniversary milestone, 5-, 10-, 15- years of membership or being in business. Share best practices and member stories. Give a shout out to a volunteer who went above and beyond the call of duty. We like Instagram, Facebook and Twitter to share the love, or likes. 
  • Give a national topic local feel. Is there something happening nationally that affects your national association? Break it down to the local level. Explain to your members how this will impact them where they live and do business. Short video streams on Periscope or Facebook are great tools for this type of message.
  • Share local events. Promote your local conferences, meetings and get-togethers - before and after they happen. When a member hosts an event, share that too. Let your members know of upcoming events so that they can post to their calendar. This is your photo op for Instagram and Facebook!
  • Connect with other local chapters within your national association. What a great way to share knowledge and information. Start conversations about topics relevant to local chapters. The benefits are endless. Find the social media channel where your people are, and join in.
  • Keep local members informed. Share local news that affects your association and your community. Even weather updates! Let your members know about specific legislation that will affect the way they may do business. Twitter is ideal for these short posts. ALRRS can help with that too! Find out how, here. 
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     We were inspired by an article found on inclinemarketing.com and you may read it here. 

     

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